5 Things Influencers are Missing

While I've both been an influencer and worked with influencers for around ten years, it seems that the world I once knew about blogging has changed into a multifaceted industry.

With the instagram algorithm changing constantly and blogging becoming more of a full time business versus a hobby, it's important to treat your blog as such. Granted, I know so many women and men who begin their blog as a hobby and that's perfectly fine. But know, that if you intend on your blog evolving into much more than a hobby, it should be treated like a full-time, professional business. 

So, if you're one of the many bloggers who want their blogging side hobby to be so much more than a hobby, listen up. I'm sharing five of my favorite ways to prove your professionalism, increase your traffic, and garner true relationships with both your followers and your sponsors.

Read More
2018 Goal: Take Care Of

Growing up, I didn't know much about health + fitness, and truthfully didn't care to know. I remember my friend Nicole had tried so many times to get me to workout with her and go for a jog but honestly - my heart just wasn't in it. 

Something clicked when my husband and I began dating. You see, we had that puppy love stage for the first year where we ate whatever we wanted without noticing that the benefits weren't there. After the first year, we both had gained about 15 pounds and decided to make a difference. 

Stepping into the gym for the first wasn't fun and I'll be the first to say that. Gymtimidation is a real thing - not just some funny commercialized joke. When I try and get people to come to the gym and they tell me they're nervous - I GET IT. I think the biggest misconception is that everyone there feels absolutely confident and comfortable but I can tell you, that couldn't be further from the truth. Some of my closest friends are in enviable shape (for me atleast) and hearing their stories of self-doubt always reassures me I'm not alone and I never was.

Read More
How to Monetize Your Blog

Working in the blogging industry as an influencer has truly evolved over the years. I remember, at age seventeen when I started my first blog, the world was new(er) and fresh. We weren’t saturated by over thirty million blogs, we didn’t have instagram or affiliate networks as lucrative as shopstyle and rewardstyle. Rach Parcell didn’t exist and being a blogger was scoffed at. I mean, what even was a blogger anyways?

Fast forward to 2018 and being a blogger is considered just as much a full time business as any other creative. Let’s look at one of my favorite bloggers, Amber Fillerup of Barefoot Blonde. What started as her hobby and a way to keep family members up to date with her newlywed life, turned into a multi million dollar blog, millions of followers, a massive fanbase for herself & her family, and now an incredibly lucrative hair extension company, Barefoot Blonde Hair.

Read More
Five Things to Know Before Opening a Boutique

Working in retail takes somewhat of a thick skin. Retail is a beast of its own, always demanding & not giving back for years. It's like that friend who constantly takes, takes, takes, but only gives once they feel ever so inclined to do so. The true passion is what fuels you to not give up through those first few years of finding where you stand.

Working in the design department with retailers, I don't have to feel those things - but oh, I have felt them before. I design & develop websites & collateral for retailers but there was a time that I owned my own boutique and the sting is real. We did really well our first year, but it always felt like nothing was enough - no amount of investment was enough, no amount of hours put in were ever enough, your competition couldn't copy you enough. My store was like this beast that stood over me all night but yet lovingly drove me forward. It was a passion like no other and when you're in retail, you understand what I mean. You can't live with it, can't live without it.

Working in the design department with retailers, I don't have to feel those things - but oh, I have felt them before. I design & develop websites & collateral for retailers but there was a time that I owned my own boutique and the sting is real. We did really well our first year, but it always felt like nothing was enough - no amount of investment was enough, no amount of hours put in were ever enough, your competition couldn't copy you enough. My store was like this beast that stood over me all night but yet lovingly drove me forward. It was a passion like no other and when you're in retail, you understand what I mean. You can't live with it, can't live without it.

Read More
Seven Things I Would Tell Eighteen Year Old Me

This next month, my husband and I will be turning 29 and, while it's a little scary to be so close to a new chapter in life age-wise, it's also incredibly exciting. My twenties held so much for me, the things I needed at that time, but I refer to myself as an old soul and connect better with those who are older than I am. Most people my age haven't gone through a lot of the stuff I had, which is fine and normal, but leaves me wanting that understanding.

I'm excited for this new year because our lives are growing, our career paths are expanding. Grayson will finally have a Christmas where he understands who Santa actually is & is enjoying everything around him. His personality is finally starting to show. Whoever said aging was scary was wrong. 

Read More
Selling on Instagram with Shopify

If being in the marketing & design field has taught me anything in the past year, it's how quickly the world & technology evolves.

I remember when AOL was the main priority & we all had dial up internet. My parents bought our first laptop and my youngest brother and I would spend hours meeting people online in chatrooms - which was so not safe but we didn't know any better at the time. The internet wasn't what it is now, that's for sure. We believed in print ads, billboards, and word-of-mouth. AIM & Myspace were our social media.

And now, with social media becoming the mass-marketing tool that it is, we definitely can't ignore it. All of my clients market themselves solely on social media, and for good reason. The majority of markets are online these days, they aren't paying attention to print ads and magazines half as much as they used to. Now, more than ever, it's crucial to be online and be seen on social media.

Read More