Shopify SEO: Part 2
You guys - your response to yesterday's post was so enormous! I'm excited to kick off day 2 of our Shopify SEO series with an introduction to Shopify's PAGES.
One thing I've noticed is how often the pages of websites are overlooked. When optimizing your Shopify store for search engine visibility, you want to make sure every single aspect is taken care of.
Now, like I said yesterday - SEO can be really tedious if you haven't been doing it from the beginning. If you've got hundreds of products and tons of pages, cleaning it up and going forward is a huge process, one that I actually help clients with to have a fresh new start. Rewriting product descriptions from the beginning? I'm praying for you! If that's you, I suggest grabbing a glass of wine (or coffee, no shame!) and getting started sooner rather than later.
The trick to staying ahead of the game, like I said before, is ensuring that every time you add a product, page, or blog post you're checking each area off your list! When you look back in a few months, you'll see that every single product, page, or blog post has been totally optimized and you'll have no extra work. So just make sure that each time you add something, you follow the steps and no extra work will ever be done (my kinda theory!)
So, let's dig in!
SEO FOR SHOPIFY'S PAGES
STEP 1: Just like with products, you'll need to make sure your title is clear & concise! You want your customers to be able to easily find these pages because they'll be your return policy, shipping information, FAQ, and anything else needed to answer questions customer service wise. Now, I would name these just like they are. If it's your return policy, name it Return Policy. The main area we're going to focus on for optimization will be in Steps 2 & 3.
STEP 2: This is where you'll be adding your content! So, if you have a return policy, this is where you'll be posting it for customers to read should they have questions. Optimizing these areas can be tricky, but it's doable! By adding in keywords such as "boutique, online shopping, women, etc" you can still up your pages a tad.
For example: "We know you love to shop online but your purchase isn't always what you expect and that's okay! At Jazz K Boutique, we're dedicated to ensuring the happiness of our customers!"
So, I've dropped a few keywords in there such as "shop online, boutique, and your boutique name"! You could even add your location with city & state to take advantage of local shoppers.
Make sure your pages and cleanly laid out with easy to read full sentences (bye bye run ons), and clear policies stated to avoid any issues!
STEP 3: Your META description (AKA your best friend) is a can't-miss for any page. Remember that even if you don't have content (i.e.: a contact page), you still need to take advantage of the META description. In example 1, I show you what the META description looks like for a regular FAQ page. As you type the information for your policies, it automatically adds that info to your META.
The thing is...no one is searching for your return policy.
Instead of leaving your META as is, see example 2. Change your META description to show your boutique name, location, or even what you sell.
For example, your META could say a few things:
1: YOUR BOUTIQUE NAME | YOUR CITY & STATE | Women's Clothing & Accessories
2: The newest kimonos, graphic tees, & fringe booties! | YOUR BOUTIQUE NAME
3: Shop online at YOUR BOUTIQUE NAME for the best affordable women's clothing for winter!
he amazing thing is that you can change this for every page you have, taking advantage of the various ways to say the above three statements. For example statement 2, you can vary that with the seasons. So if it's fall and kimonos are in, drop those in there! If it's summer, talk about denim cutoffs or cute tanks. Your META description should house your store name (add boutique at the end if you're a boutique), your location, and the items you sell!
HUGE KEYWORDS in those items, am I right?
Click save & BOOM.
FYI: If you know anything about identical content being blacklisted by Google, just know that Shopify has taken the appropriate measures to ensure duplicate content is A-OK!
Tomorrow, we'll be going over blog posts, how to use them & how to recruit BLOGGERS for free to write for you. I may even throw in some post ideas.
Did this help? I'd love to know! Drop a comment below letting me know. You can even ask me a question by commenting or emailing me.